ELLA & PITR - AFTENBLAD WALL
French duo Ella & Pitr are the latest artists to tackle Nuart's on going project the "Aftenbladet" wall.
A Platform For Public Art
The purpose of The Aftenblad Wall is to present a progressive and dynamic public art programme with reflection on the key issues of public space, advertising and the implications of public art practice at its core. Nuart’s goal is to help redefine how we experience both contemporary and public art: to bring art out of museums, galleries and public institutions onto the city streets, and in some cases, vice versa.
Nuart has 15 years experience in producing both small and large-scale public artworks, and has witnessed, first hand, how numerous street artists have successfully adopted direct communication strategies to circumnavigate the traditional path into the art world. Within the ever-evolving movement known as ‘street art’ the act of subverting advertisements (or ‘subvertising’) has long been utilised as a tool for social commentary and protest. By appropriating commercial billboards artists are able to raise awareness about who has the power and authority to communicate messages and create meaning in our urban environment. By mimicking the scale and visibility of advertising, The Aftenblad Wall also acknowledges street art’s heritage of ‘subvertising’.
“Outdoor advertising, through the repetition of commercial images, serves to ingrain and perpetuate conspicuous consumption as the predominant mode of living.” — Jordan Seiler, Public Ad Campaign
The Aftenblad Wall is located in Storhaug in Stavanger east – a stones throw from Nuart Festival’s exhibition venue at Tou Scene Centre for Contemporary Art and in the heart of the city’s creative district. The Aftenblad Wall’s inaugural artist was the Canadian painter Sandra Chevrier, who created her largest artwork to date as part of Nuart Festival’s 15th anniversary. Sandra Chevrier’s installation – as well as the construction and installation of the physical billboard – was co-funded by Nuart and Stavanger Aftenblad newspaper in September 2015.
Head over to www.theaftenbladwall.com and check out previous artists including Jordan Seiler (US) and Kennardphillipps (UK)
Supported by Levekårsløftet and Stavanger Kommune
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